Pressure testing assumptions, running competitive analysis, and designing rapid experiments surface actual problems and real opportunities early.
user research
When data exists but clarity does not, I build the metrics and reporting so teams actually understand what's happening, why it matters, and what to do next.
data &
insights
Prioritisation is easy to talk about and hard to actually do. I make the call, weighing competing considerations, and aligning teams around the initiatives that move the needle most. Then I follow through coordinating delivery, measuring outcomes, and iterating until the product earns trust from both users and the team building it.
decisions &
execution
When product ideas are still taking shape, I help define the concepts into validated user journeys, information architecture, workflows, and MVP requirements that balance user needs with business goals before they cost engineering time. By reducing TTV and guiding users toward their activation moment, I ensure early product experiences drive adoption, learning, and long-term engagement from the very first interaction.
ux &
strategy
I speak business, user, and technical reality, stepping in as a fractional product partner, helping clarify priorities and identifying where automation or AI genuinely adds value.
product leadership
I design internal systems and operational processes that eliminate friction, and give teams back the time they were spending compensating for broken setups.